Lucas Taidson

Postgraduate degree in Digital Literacy and Artificial Intelligence in Education

Professor of the postgraduate course in Communication and Artificial Intelligence. PUC Minas is recognized as the largest Catholic university in the world, housing more than 90 thousand students on undergraduate and postgraduate courses.

Create and manage the development and implementation of digital communications strategies;
Strategize, plan, and manage day-to-day digital content production of content, copy, and visual assets across all channels;
Manage content calendars for the organization’s digital channels (social media and website);
Work closely with clients and partners to come up with fresh and creative ways of telling stories, publishing content, and engaging with our online audience;
Monitor trends and audience engagement and provide detailed analyses of web, social media, and email marketing activities to gauge the effectiveness of the organization’s digital strategies;
Develop detailed campaign briefs for internal teams to create and deploy relevant and compelling content;
Supervise and mentor team members in different areas as such as project manager, creative, media, content and design.

External communication management: digital, public relations and team development;
Global leadership of communication teams in Brazil, Germany, United Kingdom, India, Faroe Islands, Kenya, Ghana, Nigeria and Australia.

Planning, strategy and management of digital communication projects; content production; account management and customer relationship.

Planning and strategy of digital communication, responsible for social media, SEO and inbound marketing (managing 16 clients).

Responsible for building content strategies, SEO and digital positioning for complex B2B businesses. The company specializes in synchronizing marketing, communication and sales to face digital transformation.

Undergraduate course: "Visual Communication - Multiplatform Production"
Creation of the program of technical visits for courses in Public Relations and Publicity.

Press relations for Brazil and Latin America, relationship with specialized media and digital influencers.

Public relations strategy, content, digital marketing, SEO, social media and branding;
Content project management for brands and spokespersons;
Courses and lectures on digital communication.
Main clients: Amway, Verdelho Comunicação, Quaest Pesquisa, Fiat, Jeep, Embrapa, PRO Producers, Insperiência and Abra Videos.

Content producer (SEO) - digital channels.

External and internal events, content management for social media, control of the marketing budget, support for the marketing department of Audi Brazil for actions in Belo Horizonte.

Communication management.

Producer of the "In the Route of Accessibility" program, management of social media, production and direction of audiovisual contents.