Oleksiy Malytskyy

Know Your Group - Professional Communities engagement platform. Transform your group chats into real community.

PropAssist - property management as SaaS.
PropAssist is a cutting-edge SaaS platform designed to revolutionize property management and community building. By leveraging technology innovation, we make real estate ownership effortlessly akin to receiving passive income. Our platform simplifies the complexities of managing properties and fosters vibrant, connected communities through co-living spaces. Whether it's handling day-to-day operations, facilitating communication between residents, or integrating services that enhance the living experience, PropAssist is your all-in-one solution for modern, efficient property management and community engagement. Perfect for property owners and real estate investors looking to maximize their returns while providing exceptional living experiences.
Expanding to new markets.

I played a key role in building the #1 co-living company in Los Angeles within just three years. Starting from scratch, I led market research, brand creation, website development, and built a back-office team.
One of my primary focuses was creating a culture of knowledge, where everyone was eager to learn and contribute to the success of the company. I was heavily involved in business development and product development, and after launch, I provided leadership and vision to ensure that the organization had the necessary operational controls, administrative and reporting procedures, and people systems to scale effectively. This included overseeing marketing initiatives, public communications and relations, sales management, and developing relationships with schools, universities, and other partners. I also played a key role in A/B testing new ideas, building internal tools, and adapting new IT solutions for workflow optimization. Additionally, I led content creation for all sales channels.

Achievements:

Built the #1 co-living company in Los Angeles with 5 locations.
Set up a remote back-office to streamline operations.
Launched over 20 different sales channels, contributing to significant revenue growth.

Mazepa League is a community of Ukrainian startup founders and investors.
We help to get early-stage investments find the right connections and reach the first 100 sales.

Leading Ukrainian Digital Marketing Agency

Responsibilities:
As a key member of the team, I was responsible for spearheading the launch of a branding department and developing growth strategies for industry leaders. This role required a strong understanding of business development and digital marketing to create effective go-to-market strategies that would lead to increased sales revenue through launching new brands, entering new markets, or creating new positioning. In addition, I worked closely with cross-functional teams to conduct strategic sessions and develop digital marketing strategies that aligned with business objectives. Overall, my expertise in branding and digital marketing helped drive the success of the company's growth initiatives.

Achievements:
- Projects for clients: EBRD - bank, OTP - bank, Ecosoft - manufacturer, Uklon - taxi startup, MacPaw - App developer etc.

Responsibilities:
Launching a Branding department, Running strategic sessions, Creating growth strategies for industry leaders, Developing new Brands and go to market strategies, Digital marketing strategies. The position required an individual with experience in digital marketing & strong understanding of business development to spearhead the creation of an effective growth strategy that will lead to increased sales revenue through launching new brands, entering new markets or creating new positioning.

Achievements:
- Projects for clients: EBRD - bank, OTP - bank, Ecosoft - manufacturer, Uklon - taxi startup, Macpow - App developer etc.

At Brandnew, I had the opportunity to work with startups and brands, helping them develop effective user acquisition strategies from MVP to raising money on a proven business model. Our services were focused on strategy, user acquisition and retention, and sales, and we had a talented team of experienced entrepreneurs, designers, marketers, and developers who had built products that reached millions of users.

Responsibilities:
As a key member of the team, I was involved in strategic sessions, developing user acquisition and branding strategies, and creating new go-to-market strategies through hypotheses and A/B testing. I also provided assistance in testing MVPs and building products, ensuring they were aligned with business objectives.

Achievements:
Through successful projects with startups such as Reface, Uklon, Oboi, Octogin, and FMCG companies, I contributed to the growth and success of our clients. Our strategies helped our clients reach their target audiences and achieve their business goals, ultimately leading to increased revenue and brand recognition.

D2C Startup studio - I started this company with my two university friends, and in 5 years of hard work, we developed into a leading player in the Ukrainian streetwear fashion market.
Responsibilities:
- Launched managing company to run D2C clothing brands
- Launching new brands and startups from scratch (idea, market research, branding, production, sales, hiring, marketing, PR, business relationship, strategic planning, infrastructure, website creating, agency relationship, etc.)

Achievements:
- Our Brands:
Sammy Icon - one of the leading streetwear brands in the country - (www.sammy-icon.com),
Clan-P - on-demand printing startup,
5000 Miles - sportswear brand distributed in 500+ stores,
Morza(https://morza.co) - jewelry brand,
One Factory - streetwear store chain.
- Started an international distribution company with more than +1000 stores in 17 countries.